What is Meta Ads Manager? What Does It Do? How to Create a Meta Ads Manager Account?

Free Social Media Marketing Course – Lesson 2

For a business to sustain its existence, grow, and generate profit, it is important to make sales. To make sales, it is necessary to be known; to be known, advertising is required. This cycle has continued for years. However, it should be taken into consideration that today we live in the digital age, and people spend more time on digital platforms. This means that television, radio, or similar traditional marketing methods are no longer sufficient for the growth of a business when it comes to advertising. It is also necessary to prioritize digital advertising. Today, when digital advertising is mentioned, three advertising platforms come to mind the most.

• Google Ads
• Meta Ads
• TikTok Ads

We can expand this list a little more, but these are the 3 most widely used advertising platforms today. In the previous lesson, you learned What is Meta Business Suite and what does it do? In this lesson, you will learn about Meta Ads. What is Meta Ads Manager? What does it do? How do you create a Meta Ads Manager account? You will find step-by-step answers to these questions.

Why Should We Use Meta Ads?

There are many solid reasons to use Meta Ads. The only reason here is not the billions of users that Meta has. There are reasons that you do not see and have never heard anywhere. Some of these reasons are listed below.

• Ability to reach a broad audience
• Ability to target potential customers
• Ability to measure results
• Ability to start with small budgets
• Ability to influence potential customers
• Usability for large, medium, and small businesses
• Ability to connect to and analyze e-commerce systems

These are only the advantages of Meta Ads that are visible at first glance. Thanks to the professional tools and optimization opportunities offered by the platform, businesses can both increase their sales and manage their advertising budgets more efficiently. As you examine these features more closely, you will understand more clearly why so many businesses prefer Meta platforms for advertising. Now, let’s look at each of these advantages one by one.

Ability to Reach a Broad Audience

Since Meta owns some of the world’s largest platforms such as Facebook, Instagram, and WhatsApp, it offers businesses the opportunity to directly reach millions of users. This means that advertisements can be shown to very large audiences. Through Meta’s platforms, businesses can promote both their products and services. Whether you are a small business or a large company, thanks to Meta Ads, you can reach the right audience, attract the attention of your potential customers, and grow your business more quickly. For this reason, Meta Ads are considered one of the most powerful and effective tools in digital marketing today.

Ability to Target Potential Customers

Through Meta Ads, you can target your potential customers by using detailed targeting. If you do not know what a target audience is, do not worry; in future lessons, you will learn What is a target audience? and How to create a target audience in Meta? However, in this lesson, I can briefly say the following about targeting. To explain briefly, in Meta Ads, it is possible to target people based on the region they live in, their age range, interests, behaviors, and many other characteristics. For example, you can show your advertisement only to people who live in a specific city, are between the ages of 25–35, are interested in technology, and are inclined to shop online.

Ability to Measure Results

One of the most important advantages of Meta Ads is the ability to measure advertising results in detail. By analyzing the performance of the advertising campaign you publish, you can easily learn how much attention the advertisement attracted, how the audience responded to it, and what results the advertisement generated for you. The ability to measure advertising results is considered a major advantage for advertisers. Because based on this information, you can analyze your advertisements, identify weak points, and optimize your future campaigns more effectively. In Meta Ads, it is possible to perform measurements through the following metrics.

• How many times the advertisement was displayed
• How many people saw the advertisement
• Conversions generated from the advertisement (messages, comments, link clicks, registrations, etc.)
• Budget spent on the advertisement
• Cost per result of the advertisement
• Audience response and engagement with the advertisement

Thanks to these and similar analytical data, you can see which advertisements produce better results and continuously make improvements to your advertisements. As a result, you gain the opportunity to achieve higher results with a lower budget.

Ability to Start with Small Budgets

Large budgets are not required for Meta Ads. You can start with a small budget and increase your advertising budget as your sales grow. For example, even with an advertisement budget of only $3–5 per day, it is possible to put your product or service in front of thousands of people. This allows new businesses to advertise with low risk and test which audience produces better results. Later, as successful results are achieved, it becomes possible to increase the advertising budget, reach larger audiences, and grow your sales. This approach helps both to manage the advertising budget more accurately and to achieve maximum results with minimum risk.

Ability to Influence Potential Customers

I can say that most of the people to whom you show advertisements are your potential customers. By preparing the visuals (images and videos) of the advertisements you show according to the interests of your customers, you can attract their attention and influence their decisions. To influence customer decisions, you should know the customer journey referred to as funnels. In our lesson titled What are Funnels? How Can We Apply Funnels in Meta Ads?, you will receive more detailed information about this. By combining the funnel concept with Meta Ads, you can influence your customers’ decisions and increase your sales.

Usability for Large, Medium, and Small Businesses

Meta Ads are not only for large corporations. As I mentioned above, it is not necessary to work with very large budgets in Meta Ads. It is also possible to work with small budgets. I can say that Meta Ads are a major advantage for small businesses and people with limited budgets who are trying to start a business. For these reasons, Meta is a suitable advertising platform that offers great potential with low risk.

Ability to Connect to and Analyze E-commerce Systems

A Meta advertising account can be connected to e-commerce systems very easily. In this way, it is possible to measure how much traffic is directed to the website from advertisements and what actions this traffic performs on the website, such as purchases, add-to-cart actions, form submissions, etc. In addition, you can retarget users who were directed to the website but did not purchase any products, or who added products to the cart and left the website—in short, users who did not complete the expected action on the website—and sell products to them.

How to Create a Meta Ads Manager Account?

In this lesson, we will learn step by step how to create a Meta Ads Manager account and how to connect it to Business Suite. For effective ad management on the Meta advertising platform, the first step is to create your Ads Manager account correctly and connect it to Business Suite. By the end of the lesson, you will be able to manage both your Facebook and Instagram advertisements from a single dashboard, plan your advertising campaigns more easily, and manage them more effectively. You can easily create your Meta Ads Manager account by watching the video below.