Free YouTube Monetization Course – Lesson 16
Analyzing YouTube analytics and correctly evaluating the information you obtain from the analyses is very important for the development of your YouTube channel. For beginners, YouTube analytics may seem a little complicated. I hope that after this lesson, YouTube analytics will not seem complicated to you. When we look at YouTube analytics, we can see many analytical results and statistics. Do we need all of them? Of course not. There are a few sections that you can analyze in YouTube analytics. Whether you analyze the analytics of any of your videos or analyze your YouTube channel as a whole, if you handle and study these sections, your work will be easier. I will give more detailed information about these sections in the next lesson. In this lesson, we are not analyzing our YouTube channel, but we will learn which factors should be taken into consideration while analyzing. The main 5 factors are as follows.
- Measuring viewer behaviors, getting to know our audience
- Preparing your content strategies
- Preparing your SEO strategies
- Optimizing earnings
- Making general plans for the future.
As you examine these 5 factors, you will learn why they are main and how you can grow your channel thanks to these factors. Let’s examine together what the 5 factors are used for.
Measuring viewer behaviors, getting to know our audience
By measuring viewer behaviors, you can learn whether your audience is interested in your channel and your videos. You can learn what reaction viewers show to your channel and your videos. In general channel analytics, you can prepare your content to be suitable for that audience by analyzing indicators such as your viewers’ age, gender, and geographic location. In your video analytics, you can measure which of your videos are liked or not liked by measuring behaviors such as liking, writing comments, sharing, and subscribing, which are the reactions viewers give to the video.
Preparing your content strategies
The user behaviors I mentioned above will provide you with great benefit to prepare your content strategy. According to the number of likes of a video, you can learn which topic attracts more attention and is liked. By examining the number of comments written on your videos and whether those comments are negative or positive, you can learn with which reaction viewers approach the video. In addition to this, by learning how long on average your videos are watched and from which minute viewers leave the video, you can make adjustments in video length in your next videos.
Preparing your SEO strategies
Increasing the SEO optimization of your YouTube videos is very important. Through YouTube analytics, you can learn with which keywords your videos appear in searches. After obtaining popular keywords, you can perform SEO optimization of both your videos you shared in the past, your videos you will share in the future, and your overall channel.
Optimizing earnings
Learning how much your YouTube videos earn you will enable you to optimize your channel’s revenues. By analyzing how much videos on which topics earn, you can give more priority to those topics. Thus, you can increase the earnings you will obtain from your videos.
Making general plans for the future.
By bringing together what I mentioned above, you can make your future plans. When preparing a video, taking the analytics of your past videos into consideration may lead that video to be popular. That is, you can collect the information of your videos’ view counts, like and comment counts, the earnings they generate, and how long viewers watch the video, and use it in your new video.
In this lesson, we discussed the importance and the main factors of analyzing your YouTube channel and your videos. From measuring viewer behaviors to preparing content and SEO strategies, from optimizing your revenues to making general plans for the future, we learned how critical each step is for the development of your channel. By making correct use of analytical data, it is possible to better understand the content your viewers are interested in, to optimize your channel’s SEO, and to increase your revenues. While preparing your future videos, by taking these analytical data into consideration, you can create a more successful and popular channel. In the next lessons, we will learn these factors in more detail and discuss how you can apply them with practical examples. Remember, analytical data can be a powerful tool in the development of your channel. By making use of analytical data, reaching your goals and creating a successful YouTube channel is in your hands.
